How to attract clients instead of chasing them
For any business to succeed in the modern digital world, they need to attract clients instead of chasing them.
Clients should be coming to you because you can solve their problems and resolve their pain points, but to do that, you need to tick a few boxes on this list and fine tune your marketing strategy.
Internet shopping exploded during the COVID pandemic lockdowns and it shows no sign whatsoever of slowing down.
People have turned to the internet in droves to buy products and services.
Be visible on search engines
Your website needs to answer the questions that people are asking. Unless they are super loyal branding customers, most online shoppers will key in a search term into (mostly) the Google search engine and see what the results show them.
SEO is a multifaceted skill, but you can get the core basics right by offering rich and insightful blog content to answer people’s questions and then directing them to your product or service with a Call to Action.
The back end of websites are so easy to use these days that you can mark up your schema to tell users and Google what you are selling and why.
Make sure your headers match your URL and the keywords you are targeting and that you add your meta descriptions.
You can aid the process by setting a maximum pay per click budget and running a Google Ads campaign.
Work on your online reputation
The old adage that there is no better form of marketing than a customer referral still holds true in the digital world.
The new word of mouth is online reviews. You should strive to give exceptional service and good value products and this will lead to good reviews.
You should also do all you can to encourage customers to leave you a review by sending them a “thank you for your purchase” email, prompting them to leave you a review.
FairTech features a platform to monitor all reviews as they come in, using smart software to immediately publish good reviews and flag others that may need your attention.
And remember, the worst thing you can do with a bad review is ignore it. Always answer reviews and you may be surprised to learn that you can often turn a bad one into a good one.
Become the go-to company in your field
It may sound like a no brainer, but you would be surprised at just how many companies decide they are treading water and not aspiring to be the best in the business.
You must apply this mindset. Your company may not become the best in the world, but it should always aim to be the best.
Foster that mentality.
Be known to be good at what you do, give added value, give back to the community and protect your reputation at all times.
To implement a fully round customer attraction campaign you need to be familiar with the 12 pillars of online customer acquisition. Combining them the right way will exponentially grow your business.
Click the “12 pillar customer acquisition formula video” link below to gain exclusive insights from FairTech's full 12-pillar customer acquisition process.
