How to automate your marketing
As a business owner, you don’t want to find yourself bogged down in marketing and should try and focus your efforts on automation.
Automation may seem like a big and complicated word, but there are a wealth of online tools and software that can help you get set up to let marketing manage itself.
From automated email scheduling, scheduled blog posts and social media campaigns, there is a lot you can do to take the heat off yourself so you can concentrate on running your business.
Studies have shown that automated marketing processes can lead to an increase of 14 percent in productivity and a 12 percent reduction in marketing overheads.
Automated processes can take care of a range of business operations including Lead generation or even sales, online reviews, appointment scheduling, lead follow ups, email-SMS-Whatsapp-Messenger etc follow ups, quality control, surveys, content scheduling, SEO performance, data analytics, market research, social media management and online reviews.
Automated online advertising campaign
One of the quickest wins you can make in automated marketing is setting up an intelligent Pay Per Click Google ads campaign.
All you need to do is set up a Google Ads account, find your keyword, put in a budget and the campaign will take care of itself.
You must support this campaign by offering exciting and trustworthy content to move people into the next stage of your funnel and nudging them towards making the purchase.
Make sure your SEO is on point
Not every marketer would consider search engine optimization to be an automated tool. But that’s exactly what it is.
If you make sure that you get the basics right, you can ensure that your content will work hard for you.
As we said earlier, offering that awesome content that answers people’s search queries is vital. There is no point pouring time and effort into your SEO if people are going to bounce off your page straight away.
Get your content and SEO to work in sync and you have a great automated tool – your own website.
Use a digital booking calendar
Using a digital booking calendar for appointments will provide you with the personal details of those who want to talk to you. This will turn them instantly into a lead. Your calendar should be the entry point into your CRM, where your leads get nurtured until they become paying customers. FairTech’s PermaCustomer platform includes all the essential tools for marketing automation for the price of just one tool, including:
Surveys and forms
Online appointment for unlimited users
Follow up via email, SMS, Whatsapp using advanced conditions
CRM (Client Relationship Management)
and much more
Use a chatbot
Struggling to make matcha smoothies while answering messages on your website? There are plenty of tools that come straight out of the box to work as an AI chatbot for your website.
You do not need to be a programmer to set one of these up. Remember that when leads contact you, they expect an immediate reply. A chatbot can help you do that.
Get the right tools to do the right tasks
First off, identify the most time-wasting and repetitive tasks and then choose the right software to take over the task.
While most of these automation tools do the job straight out of the box, it is important to learn how to use them to get the best out of them.
Most will have their own academy or learning centre but you can boost your knowledge by joining groups on platforms such as Youtube, Facebook or Linkedin.
You should also pay special attention to your online reviews. FairTech’s dedicated online review software is smart and can automate the process of posting positive online reviews while flagging ones that may need your attention.
Our 12-pillar PermaCustomer Strategy will help you automate your processes to turn your website into a money making machine. Watch the video here to see how it works.