How to create a Customer Acquisition strategy that suits your business
There is no silver bullet to attracting clients, but one key to expanding a business is to create a solid customer Acquisition strategy.
There are many ways to bring customers through the door, or to your website, but combining different actions will help multiply the overall result.
Your first goal should be to define exactly who your target market is, what their pain points are and how you can help them.
Once you have defined your target market, it is time to set out a customer acquisition strategy that suits your business.
Provide excellent service to get online reviews and word of mouth referrals
The best form of advertising is word of mouth and you should always keep in mind that online reviews are an extension of this time-proven strategy.
If you consistently provide excellent service to your clients, they will recommend you to their families, friends and colleagues.
Online reviews are the new word of mouth. You should always set up mail out campaigns to remind your clients to give you an online review if they are pleased with your services and/or products.
Providing excellent service also helps to retain your existing customer base, creating repeat transactions.
Double your conversion rate, this way every time you double the amount of visitors you get quadruple the amount of new customers
By increasing the number of visitors to your site and increasing the number of successful conversions, you combine 2 offers that will multiply your results. This is the secret of a successful customer acquisition process like the PermaCustomer formula that combines 12 different actions together to exponentially multiply the amount of new customers you get with a minimum of time and money investment
There are various ways to increase visitors to your site including excellent quality content, targeted advertising , SEO, social media campaigns and much more.
You can also leverage the power of your long-term customers by setting up incentives for client referral programs.
You can also take the campaign to another level by getting social media influencers to endorse your products and services and promote them on their profiles.
Another way to improve your customer acquisition strategy is to automate your sales process. You can do this by setting your marketing and sales funnels to target your market and set up automatic email marketing mail out campaigns.
You can also tap into social media campaigns and advertising to further automate the process.
As we have already said, creating a customer acquisition strategy is a multi-faceted process, but you should be doing all the above.
Click the “12 pillar customer acquisition formula video” link below to gain exclusive insights from FairTech's full 12-pillar customer acquisition process.