Boosting sales with reputation marketing
In the modern multi-channel digital world, consumers routinely seek information from a variety of sources to guide their purchasing decisions, meaning that reputation marketing is more important than ever to boost sales.
Just because a business might rank at the top of Google’s Search Engine Results Pages or has thousands of likes on Facebook and Instagram, it does not automatically mean that they are doing reputation marketing right.
It is a known fact that almost all internet users will actively seek out reviews of a product or service before they commit to buying it.
Just one negative review will swing the vast majority of people away, which is why you really need to stay on top of your online reputation.
Converting discoveries into sales through reputation marketing
The process of gathering all your online reviews and monetising them by turning them into a sales point should be part of every business strategy.
By showcasing your brand and amplifying your positive reviews, you can give sales a real boost. The reason is simple. If you have done your Search Engine Optimisation well, you should be ranking on Google. But this is not enough. The first thing that prospective buyers are going to do is look up your brand on Google Local Pack and Facebook and read through the reviews.
If they see that you have good reviews, they will have social proof of the quality of your product, service or after sales services.
Using Online reputation management software
It may all sound like it is a lot of work, and it is. But there is help at hand. FairTech’s specialised software allows you to automate your online reputation management. Customers will be sent a branded thank you message, inviting them to leave reviews on the platforms of their choice including Google and Facebook.
The smart system will immediately funnel positive reviews on the web and notify you so you can engage and respond to them.
And here’s the really smart bit. If you get a negative review, the system will stop the review and notify you immediately so you can reach out to the customer and put things right, earning you the chance to convert that negative review into a positive one.
Managing your online reputation is crucial if you want to convert shoppers into buyers. Boosting your sales with reputation marketing does not have to be mission impossible. With our help, you can boost your sales and improve your brand image.
Book Your Free Reputation Audit here - we audit and review your online reputation on all the online platforms then you get a free 30-minute call where we help you put a strategy in place.