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Patrik Muehlematter

I hope you enjoy reading this blog post.
If you just want FairTech’s team to do your reputation management for you, visit our Online Reputation Marketing service page.

Exchange negative reviews on Google MyBusiness

Did you know that 94 percent of people will avoid a business if it has a negative review?

Negative reviews can severely damage your online reputation and they can kill off your business if not managed properly and promptly. Reviews are much easier to manage within your own website as you have control over the structure and what gets published and when. In such cases, the best way to handle the issue is to reach out to the customer and remedy the situation. You could do this by sending them an email and offering to call them and take the appropriate action to address their grievance.

However, when reviews are left on third party platforms such as Google or Facebook, you can’t remove them. There are times when you can appeal directly to the platforms if you can prove that the review is fake, slanderous or inaccurate. If you can get others to flag the review as inappropriate, it could encourage the platform to take action faster.

Management of your online reputation

In instances where it is a genuine complaint, the best way to manage things is to reach out to the client on the review board and try to remedy the situation. This way other readers will see you are taking care of the situation.
If they engage with you, continue the discussion outside the platform to avoid everyone seeing the discussion. A phone call or an email can often do wonders and disgruntled clients can be turned into satisfied ones.

But what if we told you that there is a way to prevent negative reviews from making their way onto the web before you see them and have a chance to contact the client to fix things?

With our dedicated web feedback platform, we can smartroute positive reviews straight onto the web. You will have a branded feedback form that customers can simply fill out when they go to leave a review. The intelligent software will sort the reviews and post the ones that are positive straight onto the web. However, those reviews that are negative will trigger alerts that will prompt you to deal with the situation before it spirals out of control and you lose a client and harm your reputation. In most instances, you will be able to rectify the situation and you can then ask the client if they would retract or change their review to one that encompasses the whole picture. This keeps you in direct control of your online reputation and allows you to manage and remove negative online reviews.

The software integrates easily with all online platforms and can even create a widget on your website that allows reviews to pop up in the bottom corner of the page to inspire more trust in website visitors.

Managing your reputation is crucial, a bad review can reduce your sales by 60%. Make sure to have the right plan (and the right tool for your plan) to monitor your reviews on all the general platforms like Google, Facebook, Yelp, Yellow Pages including the platforms related to your industry.

If you want to work on your online reputation but have concerns about getting it right (because let’s face it, you only have one chance to get this right) we’d like to offer you a Free Reputation Audit.

Book Your Free Reputation Audit here - we audit and review your online reputation on all the online platforms then you get a free 30-minute call where we help you put a strategy in place.