On-page optimization is a core aspect of SEO aimed at improving a website’s visibility and ranking on search engine results pages (SERPs). It involves optimizing elements within individual web pages, such as titles, meta descriptions, URLs, headings, content, images, internal links, and mobile compatibility. By conducting keyword research, creating quality content, and adhering to best practices for on-page SEO, websites can enhance their relevance to search queries and attract more organic traffic from search engines.