When thinking of hiring SEO Expert Services you need to do a little bit of groundwork to find out who are the best agencies around and also prepare for the initial meetings. How do you explore and find who to hire?
Also SEO agencies will ask you a number of questions in order to be able to provide you an offer and a service that fits your need and your budget. So you need to be prepared in order to find out the right one.
Here’s how to prepare…
1. Make sure you understand the basics of SEO
Before hiring an expert or an agency it’s important that you learn a little about SEO yourself. You need to at least know the difference between on-page and off-page SEO and whether you would benefit from locally targeted campaigns or international. Knowing how to ask the right questions is going to be important.
It will help you weed out the ones that are obviously not very professional. You also need to know the type that you need, and also how your SEO fares so far and what a realistic SEO goal may be. You can do this by watching some of our videos or get up to scratch quickly by talking to one of our consultants.
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2. Understand the difference between an SEO agency and a solo SEO expert
Most SEO agencies will give you an all-round service. They will be able to tackle both your on-page and off-page SEO. However, a solo consultant probably will not. Even if a solo expert offers an all-round service it is not very likely he will have the expertise level of an agency that employs an expert for every part of the work involved. Probably your budget will dictate with which type you can work, however when shopping around make sure you get quotes from both. You would be surprised by how low the entry level with an agency can be. SEO often pays for itself after a few months so you can expect to be in a position to increase the number of SEO services you purchase over time. A solo professional may not be able to sustain this.
3. Make an inventory of your online marketing assets
Before taking a decision you need to know your assets. Make a list of everything you are doing online and any statistics pertaining to previous advertising or campaigns delivered online. You may also want to clearly write down the business goals you want to achieve through your online marketing.
4. Ask for a reference and check out their testimonials
To find the right agency, check out their clients’ references and reviews to understand if they are a good match.
Make sure to choose an agency that is focused on your outcome and not just on improving the position or providing a certain service. If your outcome is improving, it will increase your sales or your leads. An agency that is focused on results will monitor well and work with you to reach this goal and not just strive to achieve good positions. This is what will make the difference for you. Most agencies concentrate on positions, but what you want are more sales.
You should ideally opt for an agency that has experience in your industry, however, picking an agency that has obviously succeeded to provide results in different industries is a better choice.
Finally, as they say, the proof is in the pudding. Ask them about what keywords they optimize for and check out how they rank their own website in search engines. The best agencies do their own work diligently.