Full-service SEO: What it means and why you need it
Full-Service SEO is a term not many people have heard so it is a little difficult to understand. Some people also refer to it differently in our industry which can create a bit of confusion. The true meaning of this term refers to a full-circle comprehensive SEO strategy. It starts with preparing for monitoring and ends with a cycle that is prepared for reporting. Everything in between is the work we do to help you get clients through your website.
Full-service SEO encompasses all that is needed to make you get more ideal clients month after month fully automatically. We will use all the weapons we have in our arsenal to make it happen.
It includes but is not limited to, keyword research, Website improvements to help it rank, Content Optimisation and also Link Building and Authority Building. All this results in a traffic boost. The result is that it gets more leads to your business. Often an SEO agency will work with your Social Media and PR agency to make sure that you have a good strategy that makes your site easy to access and understand for Google and potential clients.
Who needs Full-service SEO?
Typically entrepreneurs that don’t want to have the hassle of learning and following the whole lead generation process. But rather prefer to hire a highly qualified agency so the can enjoy doing what they do best and watch their business grow.
Why You need it
SEO is easily seen as something that people get to after they have done social media and other forms of digital marketing that didn’t work so well. Businesses that need to get leads from their website know the value of SEO. It simply boosts traffic. But it’s not simple. This is why working with an agency is highly recommended. Once the traffic starts coming in then its time to think of how you are converting the leads to clients and improve the pages and the process through which this happens.
Search engine optimisation will also cross-feed all your other marketing effort and suppliers. It may also help you discover that there is a gap in the market. This happens often in SEO, you can uncover words that are a reflection of behaviour that points you to an important decision in your business.
One of our clients discovered through our keyword research that there was a gap in his market for a product that he could easily order from his suppliers. So he tried to sell it on his site and now he sells container-fulls every time this product is in season.
We call it the Online Marketing Mastery effect - would you like to know more about our Online Mastery Formula?