The 2 best digital marketing strategies for Importers and Distributors
It is arguable which are the best internet marketing strategies.
With so many to choose from picking the best ones is hard.
And always debatable.
However when you narrow it down to your industry, things get a little easier.
Importers and distributors have very specific industry goals. The need to:
- Reach more people nationally or/and internationally.
- Become known as the go-to company for their main products.
- Be Visible and Look trustworthy to close those all-important deals.
When somebody is searching for a product or a distributor for their company, like everybody, they “Google it”.
We all can imagine how this would affect our business if we are in the top results that Google provides when a potential client is ready to buy and “Google” for a distributor.
Here are 2 best digital marketing strategies that will help you reach these goals:
1. Search Engine Optimisation
Also known as its acronym, SEO, search optimisation is a term that describes a number of strategies you implement on your website and outside of it to help search engines understand what you do and serve your website pages to the right audience.
This is broken down into on-page and off-page SEO.
On-page SEO refers to any optimization you performed on your website. It might include Improving website loading speed, Adding keywords to your web addresses (urls), optimising your page titles and headings with keywords and creating new content about your products and services on a regular basis.
Off-page SEO, refers to optimising that happens outside your website, more precisely in other places on the internet. This is the biggest part of the SEO work, the hidden part of the iceberg.
On-page and off-page SEO coordinated together will help your site rank higher in search results and ultimately allow you to reach more potential customers.
2. Search Engine Marketing
Also known as its acronym, SEM, search marketing refers to what is known as Pay-per-Click advertising. This involves placing adverts on search engines to build a paid audience. When you book search engine advertising, your ads appear for search results. When people click on these ads, this tells search engines that your website is relevant for that search and therefore it also helps your site rank better in the long term.
Every time the ad is clicked you will pay the Pay-per-click price which can vary a lot between industries from cents to hundreds of euros. Usually however it will be affordable.
This will bring prospects to your website right away, opening up opportunities for you to win them over and turn them into customers.
As an importer and distributor online visibility is important to build up your reputation. When closing deals with prospects, this is going to be key. In the imports industry first impressions are important. So make sure your site looks professional and is easy to navigate.