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Tips to convert social media fans into buyers

Social media presents many great marketing opportunities but getting people to buy on social is not quite as easy as one may think. The reason for this is that people don’t go to social media to buy, they go there to engage with family and friends or administer their business and then they are interrupted into buying.

Social media marketing is interruption marketing, which makes it less effective.

Here are some tips to help you find more buyers on your social media channels:

1. Don't always add links

Although social media is good at bringing traffic to your site, most platforms give less visibility to posts that contain links because they don’t want people to leave their platform. Whether you use LInkedIn or Facebook, you’ve probably noticed that posts that have no links inside them get better organic reach.

In order to keep a good average reach on your page, you want to make sure that you don’t add any external link to them. And yes, they can tell if you put the link as the first comment under the post, so don’t bother.

2. Always add a CTA

You’ve probably been told this before “You don’t get if you don’t ask”. So if you don’t ask your prospects to take the next step, they might just never do that. If you have people in your audience who may be considering getting in touch, adding that ‘send us a DM’ can push them to just drop you a line.

Research shows that the more CTAs you have the more business you will generate.

3. Add links in your BIOs

This is an obvious one for Instagram but works wonders also for your Facebook page and personal facebook profile.
Make sure that you have a complete Bio and links to your website, freebie and offers in your profile. Squeeze in as much info as possible.

4. Talk about what you sell

Sounds obvious but a lot of small businesses are aware that they have a lot of personal contacts on social media and become conscious of making too many offers. According to social media experts we should keep a balance of post -types with offers making up around 10% of your posting. Using the 60/30/10 rule should keep social platforms and audiences happy.

Once your social media is yielding leads, you want to align it with complementary marketing efforts to amplify your results.

At FairTech we have created a blueprint that helps you identify the next aligned strategy to help you amplify your marketing results.

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