How to generate a consistent stream of clients into your business with online marketing
Online marketing is the new go-to tool to create a consistent stream of leads into any business these days. But online marketing is vast and when you have a small business budget, it can be hard to know where to start or what to do next.
At FairTech we have created the Client Pipeline Process (CPP) which helps marketers and business owners understand what the next leveraged action should be for their business to get them to the next step faster.
Here are some guidelines to help you generate a consistent stream of clients into your business with online marketing:
1. Watch the competition
Watching them only is of course not enough, observe your competitors with the intention to identify the gap and create a plan to outperform them. The gap here refers to the gap between you and where you need to be to stay ahead of them and how you can bridge this with your next marketing actions.
SEO aka search engine optimization is one of the most important elements of online marketing available today. It’s a very important element of your marketing and will work for you in the background whilst you create great content for your audience. By storing all the media you create on your website and optimising it for search, you will attract more of your target audience.
Blogging is an important part of your SEO content creation. Multimedia is becoming more and more important, however the written word still trumps SEO. Pop any keyword into Google and you’ll see that most of the search results will be written articles.
PR is important because it allows you to gain short term visibility as well as high value backlinks to your website.
Pay per click ads are great especially if you know that more traffic will equal more leads for you. This is a great next step if you’re already getting enquiries from your website
6. Social Media
Social media is of course an important element. It goes hand in hand with your reputation. A client that finds you or is referred to you will check out your social media to get to know what you do on a daily basis and also check your reviews. It’s also important for your SEO.
7. Email Marketing
Email marketing is a great way of growing a relationship with customers or warm up an audience that has downloaded a free guide from your website.
8. Online Reputation Marketing
This is online reputation management and brand marketing combined. This combination will not only drastically improve your conversions thanks to a good online reputation, it will also place you as a market leader in your industry. The side effect will be that customers will be attracted to you instead of you chasing them. Read more about it in this article: online reputation management
But all these options might be overwhelming if you do them all at once, so how do you decide which is best for you?
Example: Look at what’s working - so if you’re already converting traffic on your website - increase the traffic and increase the conversion. What matters is to combine the best and already successful actions so with a little effort you can multiply your results.
I highly recommend taking a look at FairTech’s Client Pipeline Process to find which actions have the potential to multiply your results.
It will help you understand what the next best action should be for your business to get you to your next goal faster.
Get now your free consultation to help you set up your Client Pipeline Process