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Marketing tips for small business owners

If you Google ‘marketing tips’ you’ll get 7,520,000,000 results in Google. That’s a staggering amount. But how many of those tips can work for you and are effective when you DIY, probably not many.

Here are some DIY marketing tips that get you results like a professional:

1. Start from the beginning

May sound counter-intuitive, but it’s the only way to go. Set-up your monitoring first. It’s important that you know what’s working for you from the onset.

Especially when you’re DIY-ing your marketing you’ll need to create your own statistical reports to monitor your progress (or lack of). It’s important to start by looking at the data that can help you understand your general standing and also how your competition is achieving their goals.

You’ll need to track website traffic, competitor traffic and keywords and also your conversion rates. These statistics will help inform your strategy, not just your progress. Many people think about this far too late, creating the tracking first will help guide you.

2. Combine marketing tactics for a stronger strategy

When you combine your marketing actions you multiply your results. For example: increasing your website traffic will also increase the amount of people that make an inquiry from your website. And improving your online reputation will increase your conversions.

At FairTech we have created the Client Pipeline Process (CPP) in which we combine 12 proven actions to leverage results. When DIY-ing your marketing you can use the CPP formula to find the next best action for you.

3. Monitor outcomes regularly and tweak as necessary

Regularly monitor your outcome and outline the benefits received from your actions. Look at your cash flow and focus on tangible results. Don’t just focus on the statistics like traffic and inquiries, look at the bottom-line, the cash flow and the profits and how these can be traced back to marketing efforts.

As a business-owner focus on improving your lifestyle not just your income and re-invest into your company so your marketing grows and your company scales up.

Get now your free consultation to help you set up your Client Pipeline Process

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