How Local SEO can help you grow your online visibility
Local SEO is one of the surest ways to increase your local online visibility. As a business owner, you want to focus especially on being visible when locals are looking for your product or service. This means you need to be on the first page in Search engines for your keywords when people in your area or region look for your service or products.
Online Visibility on Mobile
Most local mobile searches end up with a store visit. According to Google, 50% of people who run a local search for a product on Mobile will visit the store they click on within 1 day. This compares to only 34% of people who search on a desktop or tablet.
So as a business selling to local businesses face to face, it’s important to rank well for mobile.
Local Visibility on Maps
In order to be easily found it’s also important to make sure that your local search results include a map. This will help anyone who finds you locate your shop right away, and perhaps come over immediately. Your local user wants to know exactly where you are, so being able to locate you on Google maps might make the difference between picking you or a competitor. So make sure you set-up your Google My Business properly to get onto the map search results.
Online Presence - Your Website
The quality of your website matters too. Your site needs to be SEO friendly and also user-friendly. When your prospects visit they need to see a strong brand and attractive imagery of your products. But before they do, they need to find it, so make sure that you optimise your website structure and technology for SEO, so it ranks more easily.
Lead those leads to your business
Once you’ve managed to get those people to your website, you need to make sure you have the necessary tools on your website to create the desire for your products and make it easy for your web users to contact you. You need to entice them to contact you for any query they may have or register for your newsletter so you can keep enticing them with more offers in the future.
Do you want to feature for your keywords in the top pages of your local search? Start here