Local SEO Strategy: The first step to double your search engine traffic
Many businesses turn to SEO to compete with larger brands
This is probably the best place to fight the market share of large international brands
However many businesses get the first steps wrong.
If you want to win market-share from your big international competitor, the first step is local SEO.
Less technical and resource-hungry than its international cousin, Local SEO strategy will help you double your traffic in no time. It will also set you up with a strong footing to upgrade to international SEO, or why not, go local in the next area of your choice.
Here are 3 reasons why Local SEO strategy boosts your business visibility:
Local SEO Strategy will boost your visibility
When you optimise for local results in search engines, you will immediately start ranking more highly for local searches including your keywords. Google and other search engines will serve you to people looking for something local. This can help people find you online and visit your business or e-shop in no time. Your vicinity to the person searching will boost your ‘clout’ with Google and you start being ranked more highly for people in the geographical area you are targeting
SEO will get you more walk-in traffic
If your product or service requires a face-to-face experience, you’re in luck. If you optimise your website for SEO to rank locally for mobile searches you will be in a great position to attract people to your business. According to Google, up to 70% of people who search on mobile are looking to make a purchase right away. When you SEO your local presence you will appear in these searches and directly get more walk-in business.
Local Optimisation Strategy
One of the strategies that help you rank locally, is getting a business listing and telling Google specifically what you’re about (and by specifically we mean - using your keywords). When you tell Google what your business is about and where it can be found by creating a Google Business Profile, you’re helping Google understand your website.
So before you dive headfirst into online marketing. Take some time to learn and implement local SEO. You might find out that the boost in leads is all you needed to thrive. Check out our LOCAL SEO Mini-Course here...