Digital Marketing Resources

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Patrik Muehlematter

I hope you enjoy reading this blog post.
If you just want FairTech’s team to do your local SEO marketing for you, visit our Local Search Engine Optimization service page.

Tools for Local SEO

If you’re a business that sells to local people or businesses, appearing in local searches is going to be the key to your positioning and growth. Local people looking in Google for products or services you offer make leads that are very easy to close for your business. If you can offer your leads the convenience of a close location, good service and quality products as well as proof of a reliable track record, your business will boom.

We’re pretty sure your business is already well positioned with a good solid quality service and/or products and a good track record. So the next task is to get you in front of those that are already looking for you in search engines.

Here are 4 Tools that will help you become quickly visible

1. Google Business Listings

Get a business listing and tell Google EXACTLY what you’re about. When you tell Google what your business is about and where it can be found by creating a Google Business Profile, you are of course more likely to rank for the right stuff.

2. Keyword Planner

Know your keywords. You need to know what people are searching for locally in order to be able to rank for those keywords and win that business. Google offers a free tool called keyword planner, which although it doesn't give you very detailed information like professional SEO software, will give you an indication for the right keywords to choose without paying for the service. It’s important that you look at keywords only for your own geographical location.
You can find this tool here https://ads.google.com/home/tools/keyword-planner/

3. Google Search Console

Once you know your keywords you will need to optimise your website based on your keywords. This includes the content of your pages as well as the structure of your website, meaning the way the pages are organised.

The Google search console will tell you whether any of your pages are appearing in the search engines and also for which keywords. https://search.google.com/search-console/about

4. Mobile friendliness

Being mobile friendly is a big SEO factor these days. Your website needs to be fast and load pretty quick. It also needs to have an interface that fits within the stipulated size for mobile sites by Google. Adding your website to be tracked by Google Search Console will tell you if your website is Mobile compatible. You can also check the Google mobile site checker here: https://search.google.com/test/mobile-friendly

Do you have questions about optimising for local SEO?

Download our free checklist about what you need to do for your successful Local SEO Project

Watch our Free Google My Business Video Mini-Course to find out what you can easily do yourself to improve your local SEO in just a few moves.
In this course you will also get access to a huge discount on our Full Local SEO Course.

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