Spending time in your business vs time on your business - why it matters
Most businesses are set up with two goals in mind, better life balance and generating an income by doing something you are passionate about.
One of the major pitfalls that business owners get caught up in is spending too much time in the nitty gritty daily grind of running the business, rather than focusing on the bigger picture.
More time on your business means a better business
Learn to let go. If you have people working for you, support them to do what they are paid to do. If you hired a marketing professional, let them do their job.
If you are spending too much time on keeping the books in order, outsource the job. It really is that simple.
As a business owner, you should be focusing on scaling and growing, not deciding who is working the next shift, or scrutinising every single social media post.
Get your head out of micro-management and focus on your next big idea or product.
Getting out of the daily grind
As a business owner, you might find yourself bean counting. How many hours are you putting into menial tasks that could be given to staff members?
How much is your time worth? And what does that time cost your business in the wider scope?
Should you be spending 10 hours a week on something, when you could outsource it and focus on your next grand design instead?
Think big. Conceptualise your dreams. Give yourself time to explore what you are really good at… growing your business!
Create passive income from a digital product
Do you know what the biggest open secret of digital marketing is? Creating passive income.
If you own your own business, the odds are that you are an expert in your field. Blog about what you do.
Tell the story about the why, rather than the what. Monetize your blog and link it to your products or services. Seek out marketing affiliates. If you do not have the resources to distribute your product or service, then learn online marketing and do it in-house.
Your role as a business owner is to explore your creativity and expand your business. It’s finding the best way to invest your resources for business resilience and growth.
At Fairtech we’ve created a programme that helps you identify your fastest way to cash through the right online marketing efforts to feed your business. The goal is to reach into more consistent cash flow so you can scale your business.
We introduce learners to our 12 pillars that we use to make our clients successful. It helps you start working on what truly matters for your business.
To find those strategies that will give you the fastest way to cash.
You slowly push a step forward in every pillar until you reach a place where it only requires upkeep.