How to know when you need SEO consulting
You can have the most good looking website with 5-star photography and sexy fonts, but if your website doesn’t have traffic it's not going to generate business. Some people believe it’s simply a matter of looking good and the rest will follow.
But that’s not how it works with websites.
If your website doesn’t have traffic and is not responsible for at least some of the revenue in your P&L, then you need SEO Consulting.
SEO consulting looks at 4 aspects of your website and helps you kick start the lead generation from your website and online marketing in general. At Fairtech we use the formula of our Online Marketing Mastery Programme to help our clients understand which elements they are missing.
1. Website navigation and design
Is your website old fashioned, difficult to read and hard to navigate? If any of these is the case, you may want to speak to a professional who can help you unravel what you have. It can save you time and money and will help you understand whether you can save your website or whether it will cost you less to simply get a new one.
2. Lead Harvesting Tools
If you don't have lead-harvesting tools it's going to be really hard to get people to contact you. A contact page, although it is a lead-harvesting tool, is not by itself, very effective. Your website needs to also collect an email list. If it doesn’t you cannot bring people to stay in touch with you. Most people just want to learn more before they buy your services. If they can’t jump on your email list chances are they will never return to your website again.
If your website has little or no traffic that is obviously a problem. We can help you with that. However, if you do have traffic but nobody is buying from you, the problem could be more complex. We would need to first address why you’re attracting the wrong traffic and help you research your ideal client and best keywords.
Are you making sales from the website? It's easy to tell if you have an e-commerce site. Are you selling? Can you trace any sales directly to your website?. If not you need to consult a professional to help you with two things.
Understanding the tools you need to gather visitor data from your website.
Connect your sales process to a lead generation system on your website.
Are you ready to understand which of these could be hindering your website’s success and hear how we may be able to help?
If you answered yes - Contact us Now!